Bulk SMS Marketing Tips

Are you looking for a way to increase your business revenue? If so, think of coming up with and implementing a SMS marketing campaign. With bulk SMS marketing, you can reach new prospects in a cost-effective way. The open rate of text messages is very high. SMS open rates beats that of email. This means SMS marketing is more effective than email in many cases.

However, with SMS marketing, you have to convey your message in a short space; 612 characters. You have to carefully come up with your marketing content to provide value in less than 612 characters. If you craft a very short message, you risk not providing adequate information to your audience. On the other hand, if the mobivate SMS is too long, you risk boring your target market. This is one of the reasons you need to carefully come up with the right SMS message for your audience.

Timing is Crucial for Success
To be successful with your bulk SMS marketing, timing is everything. The type of business you are running will determine the best time to send a message. For example, if you are running a caf?, you may want to drive customer during lunch hours. Thus, it will be prudent to send SMS messages just before noon. Your messages should be relevant to what your audience is doing at the specific time you send them. Just before midday, people are usually thinking or discussing where to go for lunch. You can register more sales when you send your messages to them at that time.

If you are a bar, the best time to send marketing messages through mobile bulk sms would probably be at the end of the working day. Many people may be thinking of unwinding at the end of a long day at work. As the day draws to an end and people start thinking of where to unwind, your message with an offer at your bar would be perfect when it arrives. This is a win for both you and the customers. The people will have a place to go to (your bar) while you will make more sales.

There are also some days when sending messages would not be ideal. For example, Mondays can be a bad day. On the day, majority of people are usually busy after being out of work during the weekend. It is also important to consider the time when you will be sending the bulk SMS messages. For example, sending SMS messages to your customers at 3am is likely to make them unsubscribe from getting messages from your business.

You can have a successful SMS bulk marketing campaign if you think like a consumer. Choose a time when people are more likely to respond to send your SMS messages.

You could also visit http://www.huffingtonpost.com/young-entrepreneur-council/how-to-increase-sms-marke_b_10068984.html for further reading/watching about this topic.